Emily Steele of Hummingbirds
Emily Steele is the CEO and cofounder of Hummingbirds, a venture-backed platform that connects brands with hyperlocal content creators. With a deep belief in the power of authentic partnerships, Emily and team have scaled Hummingbirds to dozens of U.S. cities, helping brands drive growth by empowering local advocates. A lifelong supporter of small businesses, she’s passionate about building vibrant communities through collaborative marketing.
Hummingbirds is a first of its kind platform that connects cpg brands with hyperlocal creators to share their favorite products found in their backyard.
what we chat about:
The role creators have helping CPG brands move product, gain awareness, and drive trial/raving fans
Learning about consumer behavior through hyper-local marketing
Their approach to building a tech company that serves both brands & consumers
The inspiration behind Hummingbirds & the journey to bring it to it’s current form
IG hummingbirdshq | hummingbirds.com
Plus, a brand new, recurring segment with Jordan of Salad Sprinkles where we're talking all things CPG news + trends.
Listen to the episode:
Spotify | Apple Music | Substack
This episode is sponsored by Hummingbirds, learn more by booking a call with their team!
xx,
Lauren (Hodgen)
Dear Citrus Diaries Host | @ citrusdiaries.studio
Citrus Diaries Studio | Creative Director
If you’re interested in working together, drop me a line: hello@citrusdiaries.com 🍊
